Privacy policy

Last updated: June 16, 2026

PRIVACY POLICY

Root & Ripe (“Root & Ripe,” “we,” “us,” or “our”) operates this online store, including all related information, content, features, tools, products, and services offered through the website (collectively, the “Services”).

Our online store is powered by Aasaan, an eCommerce technology platform that enables us to provide our Services to you.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you visit our website, create an account, make a purchase, communicate with us, or otherwise use our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with our website and Services, we may collect or process the following categories of information:

• Contact Information: Your name, email address, phone number, billing address, shipping address, and other contact details.

• Order Information: Products you purchase, order value, quantities, discounts, shipping details, order status, returns, cancellations, and previous transactions.

• Payment Information: Information relating to your payment method, transaction status, payment confirmation, and transaction reference details. Payments may be processed securely by third-party payment service providers.

• Account Information: Your account details, login information, preferences, saved addresses, and other information associated with your customer account.

• Shopping Activity: Products you view, search for, add to your cart or wishlist, purchase, return, or otherwise interact with.

• Communications: Information you provide when contacting us through email, phone, WhatsApp, customer support, forms, or other communication channels.

• Device and Technical Information: Your IP address, browser type, device information, operating system, network information, and other technical identifiers.

• Website Usage Information: Information regarding how and when you access, browse, navigate, and interact with our website and Services.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly From You: When you create an account, place an order, complete checkout, contact us, subscribe to communications, or otherwise provide information to us.

• Automatically Through Our Website: Information may be collected automatically when you visit or interact with our website, including through cookies and similar technologies.

• From Aasaan: Information necessary to operate our online store may be processed through Aasaan and its underlying technology infrastructure.

• From Payment Providers: We may receive transaction status, payment confirmation, transaction reference, and related information from payment gateways and financial service providers.

• From Logistics Partners: We may receive shipping, delivery, tracking, and order-status information from courier and logistics providers.

• From Marketing and Analytics Providers: We may receive information from advertising, analytics, communication, and marketing platforms used by our business.

• From Other Service Providers: We may receive information from technology providers and other partners that help us operate and support our Services.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes:

• Order Processing and Fulfillment: To process purchases, confirm orders, arrange shipping, provide tracking information, facilitate delivery, and manage returns, replacements, cancellations, or refunds.

• Customer Accounts: To create, maintain, authenticate, and manage your customer account.

• Payments: To facilitate payments, verify transaction status, process eligible refunds, and help prevent fraudulent transactions.

• Customer Support: To respond to enquiries, resolve complaints, address order-related concerns, and provide customer assistance.

• Personalization: To remember your preferences and provide a more relevant shopping experience.

• Marketing and Promotions: Where permitted, to send information about products, offers, promotions, abandoned carts, new launches, and other marketing communications.

• Website Improvement: To understand how customers interact with our website and improve our products, website experience, functionality, and Services.

• Analytics and Advertising: To measure website performance, understand customer interactions, evaluate marketing campaigns, and provide relevant advertising where permitted.

• Security and Fraud Prevention: To identify, investigate, prevent, and respond to potentially fraudulent, unauthorized, illegal, unsafe, or malicious activity.

• Legal and Regulatory Requirements: To comply with applicable laws, regulations, legal processes, government requests, and other lawful obligations.

4. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties where reasonably necessary to operate our business, fulfill customer orders, and provide our Services.

These parties may include:

• Aasaan and Technology Providers: To operate and support our online store and related technology infrastructure.

• Payment Providers: Payment gateways, banks, and financial service providers that facilitate and process transactions.

• Logistics Providers: Courier, shipping, fulfillment, and logistics partners that process and deliver customer orders.

• Communication Providers: Email, SMS, WhatsApp, and other communication service providers used for transactional and promotional communications.

• Marketing and Analytics Providers: Advertising, analytics, and marketing platforms used to understand website activity and manage campaigns.

• Customer Support Providers: Technology and service providers that help us respond to customer enquiries and provide support.

• Legal and Regulatory Authorities: Government agencies, regulatory bodies, law enforcement authorities, courts, or professional advisers where disclosure is required or permitted by applicable law.

• Business Transactions: Parties involved in a merger, acquisition, restructuring, sale, or other business transaction involving Root & Ripe.

5. RELATIONSHIP WITH AASAAN

Our online store is powered by Aasaan.

To provide our online shopping experience, certain information may be processed through Aasaan's technology infrastructure and integrated third-party services.

This information may be required for:

• Customer account management.

• Product browsing and search functionality.

• Shopping cart functionality.

• Checkout and order processing.

• Payment integrations.

• Order management.

• Shipping and logistics integrations.

• Customer communications.

• Website analytics and performance.

• Marketing and related integrations.

Third-party services integrated with our online store may process information according to their respective privacy policies and terms.

6. PAYMENT INFORMATION

Payments made through our website may be processed by third-party payment gateways, banks, or financial service providers.

Depending on the payment method selected, these providers may collect information required to authorize and process your transaction.

Root & Ripe may receive information such as:

• Payment status.

• Transaction reference number.

• Payment method.

• Transaction amount.

• Payment confirmation.

Sensitive payment credentials may be handled directly by the applicable payment provider in accordance with its security standards and privacy practices.

Customers should never share passwords, PINs, OTPs, CVVs, or other confidential payment authentication information with unauthorized persons.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to operate, provide, and improve our Services.

These technologies may be used to:

• Maintain essential website functionality.

• Maintain shopping cart and customer session information.

• Remember customer preferences.

• Understand website traffic and customer behaviour.

• Measure website and marketing performance.

• Improve website functionality and user experience.

• Support advertising and remarketing activities, where applicable.

You may be able to manage certain cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of some parts of our website.

8. MARKETING COMMUNICATIONS

Where permitted by applicable law, we may use your contact information to communicate with you regarding:

• New products and launches.

• Special offers.

• Discounts and promotions.

• Abandoned carts.

• Product recommendations.

• Seasonal campaigns.

• Other relevant marketing communications.

These communications may be sent through email, SMS, WhatsApp, or other supported communication channels.

Where an opt-out option is available, you may use it to stop receiving eligible promotional communications.

Even if you opt out of marketing communications, we may continue to send essential transactional communications relating to your account, orders, payments, shipping, delivery, refunds, or customer support requests.

9. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to or integrations with third-party websites, payment services, logistics providers, social media platforms, analytics services, and other online services.

Third-party services operate according to their own terms, conditions, and privacy practices.

We encourage you to review the privacy policies of third-party services before providing personal information directly to them.

Root & Ripe is not responsible for the privacy or security practices of third-party websites or services that we do not control.

10. CHILDREN'S PRIVACY

Our Services are not intended for children who are not legally permitted to enter into transactions or provide personal information under applicable law.

We do not knowingly collect personal information from children in violation of applicable legal requirements.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action where required.

11. DATA SECURITY

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission, internet communication, or data storage is completely secure. Therefore, we cannot guarantee absolute security.

Customers are responsible for maintaining the confidentiality of their account credentials and should not share passwords, OTPs, PINs, or other authentication information with unauthorized persons.

12. DATA RETENTION

We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Information may be retained where required to:

• Process and maintain your orders.

• Maintain your customer account.

• Provide customer support.

• Process returns, replacements, cancellations, or refunds.

• Maintain transaction and accounting records.

• Resolve complaints or disputes.

• Prevent fraud or misuse.

• Comply with applicable legal or regulatory requirements.

• Enforce our agreements, policies, or legal rights.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise handle it in accordance with applicable requirements.

13. YOUR RIGHTS AND CHOICES

Depending on applicable law and your location, you may have certain rights regarding your personal information.

These rights may include:

• Right to Access: You may be entitled to request information about the personal information we maintain about you.

• Right to Correction: You may request correction of inaccurate or incomplete personal information.

• Right to Deletion: Where applicable, you may request deletion of certain personal information.

• Right to Withdraw Consent: Where processing is based on your consent, you may be able to withdraw that consent.

• Communication Preferences: You may opt out of eligible promotional communications.

• Other Applicable Rights: Additional privacy rights may be available depending on applicable law and your location.

Certain information may need to be retained where required for legal, regulatory, accounting, fraud-prevention, dispute-resolution, or legitimate business purposes.

We may need to verify your identity before processing certain privacy-related requests.

14. INTERNATIONAL DATA PROCESSING

Some technology providers or third-party services used in connection with our website may process or store information outside your state, region, or country.

Where applicable, such processing will be subject to the privacy and data-protection requirements relevant to the service provider and applicable law.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or regulatory obligations.

When changes are made, the revised Privacy Policy will be published on our website along with an updated effective or revision date, where applicable.

We encourage customers to review this Privacy Policy periodically.

16. CONTACT US

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact us using the details below.

Email:

support@rootandripe.com

Address:

Root & Ripe

4-13, Mangiturthi

Andhra Pradesh – 533450

India

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